Sarajane Case

Sarajane is a writer, speaker, coach, and the creator of a brand new day planner subscription service, Journey Books. She lights up every room she walks into. It’s her smile, her heart, and her freedom. They fill everything. She is a mama, a wife, and an entrepreneur living in the Blue Ridge mountains of North Carolina.

What time do you get up? I typically wake up between 5:30 – 6:00 am.

What is your morning routine? I always have a morning routine of some kind however, it changes often. As soon as I feel bored or stagnant I make a point to switch it up. Right now it looks a little like this: wake up drink a glass of water and wake our son up, get him dressed and make breakfast, put him on the bus, clean up a bit, wash my face and get ready, meditate and pull an oracle card to guide my day, and write morning pages before starting work at 9.

Is your creative work your full-time job? It is! Currently, my work is a fun mixture of private coaching for business owners, writing, podcasting, and I’ve just created a day planner subscription service!

What, if any, is your daily routine? I always write at 8am at least 3-pages of free writing and usually more. At 9am, I check emails and then get into any creation work that needs to be done. That may be writing an essay or a blog post, creating a podcast or designing a marketing campaign. I typically take a two hour lunch break from 11am-1pm, giving me plenty of time to cook a nourishing meal for myself and fit a work out in if I’d like to. I typically only take meetings in the afternoons so I fit those in between 1pm-5:30pm. I always close my computer before 6pm and spend time with myself or my family.

“I am driven by the desire to help people inhabit the space between personal growth and grace. Everything that I do points back to figuring out how to grow while also maintaining a tenderness with your own heart in the process.”

Do you have a dedicated space for your creative work? I don’t. I have in the past had offices downtown, but, I realized that I was paying to close my extroverted self up in a private room all day. When I could be using my rent money to buy coffee and feel energized by being around people in a café.

Do you wait for inspiration or start regardless?  I think a little bit of both. I always show up at 9am no matter what and work. However, if inspiration isn’t coming to me I will do what I can to put myself in the path of inspiration. That may mean a walk around the block, catching a matinee in the afternoon or taking a day off. When creativity is your livelihood, I think the balance between inspiration and dedication is key.

Where do you get your ideas? Most of my ideas come from watching my life, listening to my blockages and looking for lessons in every moment. With the kind of work that I do, I think the key is to always be asking myself, ‘why did this happen and what did you learn?” I do my best to experience my life and learn from every moment so that I can save everyone else a step or two.

Why did you choose your form of creativity? In everything I do, I believe my goal is to connect people more deeply with themselves. I started writing when I was 9 years old and I’ve written almost daily since. Having an outlet to connect with myself has meant the world to me. Now, I share my story through my writing and podcast so that others can connect with their own. With the day planners, that also came out of a lifetime of journaling and asking myself, “Why?” That, in addition to my work with business owners in productivity and systems, I realized that I could confidently give people something that they needed for both personal and professional growth.

What about it lights you up? What lights me up is simply the act of creating. Sitting down in a crowded café’ and watching my thoughts turn into something beautiful and then seeing someone’s life being impacted by that work. I can feel a swelling of my heart just thinking about it. How incredible!

What do you hope to say with your art? I am driven by the desire to help people inhabit the space between personal growth and grace. Everything that I do points back to figuring out how to grow while also maintaining a tenderness with your own heart in the process.

Best advice ever received? Simply, it’s your life, you get to choose.

Biggest lesson learned so far? Boundaries! I was a free, openhearted little bird for most of my life. Living with the hope that everyone would like me and no one would ever be sad when they were around me. That was all well and good until I was burning out and exhausted and wondering when I would get to live a life for myself. Learning appropriate boundaries allowed me the space to be more honestly connected and gave me room to lay a foundation that I could build upon both professionally and personally.

Most of my ideas come from watching my life, listening to my blockages and looking for lessons in every moment.

Best advice you have to offer? You get one life. One beautiful precious life. Don’t build it on the expectations of others. Decide what feels good to you, what you will look back on and feel proud of and do it no matter the cost. Because, this is it. 

What’s your creative superpower? Writing is like breath for me. Putting my thoughts into words flows in and out of me with little effort.

How do you maintain your creative energy? Writing daily, taking two full days off every week and giving myself regular weeks without any meetings at all. Also, giving myself time to get bored – no screens, no meetings, no to-do’s. Magic happens there!

How do you stay focused in a world of the internet, social media, and other distractions? I have firm boundaries around all of these items. I only check email twice a day. I put my phone away while I’m working and take regular phone breaks to check in with it. I also only follow people online who contribute positively to me and my thoughts. I think social media can be a tool for being more present and for seeking deeper inspiration. It’s all in remembering that we are in control of it, not the other way around.

What books do you turn to for inspiration and guidance? I love the Artist’s Way by Julia Cameron, The Desire Map by Danielle Laporte , The Four Agreements by Don Miguel Ruiz, and The Prophet by Kahlil Gibran.

At what point are you done for the day? I can finish as early as 11am or as late as 6pm. But, the most common end time for me is around 4pm.

Do you have any end-of-the day rituals? I always have dinner with my family, we ask each other the same three questions every day. “What was the best part of your day, the worst part of your day and what are you grateful for?” We read to our son every night and then I spend about 20-minutes washing my face and winding down before bed.

What time do you go to sleep? 9pm.

Five interesting facts about you? 1.I have traveled to all 48 continental states. 2. I started my first business at age 22 and have since started 4 others. 3. II used to want to open a coffee shop so badly that I have a notebook filled with years and years of research, recipes, and plans. 4. II own a day planner subscription service called Journey Books. As far as I know, it’s the first of its kind! 5. One of my earlier businesses was a boudoir photography company. I photographed women all over the U.S. as they celebrated the body they’re in. 

“You get one life. One beautiful precious life. Don’t build it on the expectations of others. Decide what feels good to you, what you will look back on and feel proud of and do it no matter the cost. Because, this is it.”