I think anybody can learn to be creative. It's just a process and a system.

—Kat Walters

Kat Walters


Kat Walters is a positivity charged designer that has spent the last 20 years designing for some of the world’s biggest brands. She now takes that big brand knowledge to help entrepreneurs find their visual essence and look stunning online, and be the leaders they are meant to be. She lives in England with her 2 kids, having recently returned after 12 years in Australia.

What time do you get up?
6:00 a.m.

What time do you go to sleep?
10:30 p.m.

Is your creative work your full-time job?

Do you wait for inspiration before you begin or do you begin regardless of inspiration?
No, I just start and I’m always creative.

How many hours a day, on average, do you do your creative work?
About 5 hours a day because I have the kids.

At what point are you done for the day?
I try to stop at about 9 or 9:30pm because I’m a morning person so my brain doesn’t work very well in the evening.

Do you work primarily in the morning, afternoon, or evening?
Usually I do my most important creative stuff in the morning because that is when I have my most energy and flow. I try to get the most important things done then.

Do you have a daily routine for your creative work?

How does it start?
I meditate every day for about ten minutes.

How does it end?
I work my rhythms around the children. When they are school I work. I stop and then I go and pick them up. I don’t try to work much when they are at home. It’s all around them.

Do you have a dedicated work space?
I do. A little office studio.

If yes, do you have anything in your work space to encourage creativity?
The whole thing is important. It’s very organized and clear. It’s kind of sparse, very un-cluttered because I like to have a very tidy, neat place to work in. That’s very important. It’s by a window as well. I’ve got shelves with loads of found and sentimental objects. Really beautiful massive shelves full of all that next to me as well.

How do you stay focused in a world of the internet, social media, interruptions, and other distractions?
I put my phone on airplane mode when I’m working and I do 50 minute blocks. With the kids, when they come home from school, if I have a gap between then and when I’ve got to make dinner, rather than it just being an endless block of time that doesn’t really mean anything I’ll think, “Right, I can squeeze a 50 minute block in. I’ll go in, put the timer on, put my phone on airplane mode, and then do the work right there and then.

It helps to think of it in blocks because it means you can get more blocks in. After the block is finished I’ll take a break and have some tea or something.

How do you maintain your creative energy? Breaks? Naps? Foods? Meditation?
I don’t have a problem with it because I just love it, and it’s what I do, so I just do it. If I’m really interested and into something I have loads of energy to do it. Generally I have quite a lot of energy because I exercise, eat well, and look after myself so that I have energy to do my creative work.

What other activities do you engage in to encourage your creativity outside of your creative work time? Walks? Reading? Other arts? Entertainment? Socializing?
I don’t have a lot of time at the moment. I used to do yoga a lot but I haven’t had time to do it. I like to travel if I have time. That’s always really inspiring. I like to go to London. You just can’t help but be there and be inspired. That’s my preferred thing.

The deeper stuff...

To listen to the conversation with Kat on The Creativity Habit podcast: